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Posts by category
- Category: Chinese Marketing Strategies
- Maximize Your Business Growth with RED Xiaohongshu Ads
- Baidu: China’s Largest Search Engine
- How to Win Big in the Tmall and Taobao Industry
- Singles Day: Taking Advantage of the Big Chinese Holiday
- Influencer Marketing in China
- Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4]
- Chinese Advertising Laws and Regulations Demystified
- What Is RED (Xiaohongshu) and How Can It Unlock a New Revenue Stream?
- The Complete Guide to Prosperity with Lunar New Year Marketing [Part 2]
- The Complete Guide to Prosperity with Lunar New Year Marketing [Part 1]
- Canada’s Chinese Marketing Landscape: Language, Culture & Choosing the Right Channels [Part 2]
- Canada’s Chinese Marketing Landscape: Immigration & Buying Power [Part 1]
- WeChat Advertorials vs Press Release Articles: What’s the Difference?
- What’s the Difference Between a WeChat Services Account and a Subscription Account?
- The Tiktok & WeChat Ban: An Opportunity for Canadian Real Estate
- 6 Chinese Holidays Brands Need to Know
- Why Your Company Should Run a Chinese New Year Media Campaign
- The Importance of QR Codes for the Chinese Market
- Weibo: Chinese Social Media Platform
- 6 Tips for Building Your Brand in China
- 5 Common Mistakes to Avoid When Marketing on Chinese Social Media
- 5 Things to Consider Before Marketing on Baidu
- The Do’s and Don’ts of Marketing to Chinese Consumers
- 5 Things that Set Chinese Consumers Apart
- What is Content Localization and Why Does it Matter?
- 7 Steps to Launching a Successful Chinese Digital Marketing Campaign
- 5 Chinese Digital Marketing Trends to Watch for in 2017
- 5 Essential Tips for Marketing to Chinese Consumers
- 5 Marketing Strategies for Chinese New Year
- Category: Culture
- What a Strong Company Culture Means to Periphery
- Periphery’s Hiring & Onboarding Process
- 10 Chinese Social Media Buzzwords You Should Know in 2021
- What It’s Like to Work at Periphery Digital
- Chinese New Year Insights from the Periphery Team
- 10 Reasons Why You Should Write for the Periphery Digital Blog
- Category: Featured
- Category: Interviews
- Chinese Media Vendor Interviews with Periphery Digital
- Media Interview: Zhidao Media Inc
- Media Interview: Coast Mountain Publishing (WC Weekly)
- Media Interview: Westca
- Media Interview: Lahoo
- Media Interview: VanPeople
- Media Interview: Phoenix Canada Media
- How Our Agency uses Marketing Industry Research – Interview with CEO
- Category: Marketing News
- Category: Marketing Strategy
- Maximize Your Reach in China: Dominate the Market with RED and YouTube Influencer Collaborations
- A/B Testing Best Practices: Driving Growth and Engagement
- Unleash Your Marketing Potential: Tips to Boost ROI in SEM
- Empowering Marketers: Unlocking the SEM Potential within Privacy Boundaries
- The Truth About Search Engine Marketing vs. Social Media Advertising Exposed!
- The Importance of Targeting in Media Buying
- How Media Buying Can Boost Your ROI: A Comprehensive Guide
- The Rise of Programmatic Advertising: Why Is It Popular?
- 5 Proven Techniques to Improve Your Marketing Strategy Today
- Why & How to Use Out-of-Home Advertising to Boost Your Business
- 5 Tips To Help You Choose the Best Digital Marketing Agency
- Facebook Lead Ads vs Conversion Ads: Which is Better for Real Estate?
- Everything Real Estate Developers Need to Know Before Hiring an Advertising Agency
- Performance Max: What it is & How it Can Skyrocket Your Real Estate Campaigns
- Why You Should Try Google Discovery Ads for Your Real Estate Campaigns
- 10 Digital Marketing Misconceptions You Should Know
- Beyond iOS 14.5: Overcoming the Death of Tracking
- The Essential Guide to Developing a Media Plan
- The Dos & Don’ts of Facebook Advertising
- Category: Marketing Trends
- Why Traditional Media Remains Relevant for Businesses Today
- Design AI: Top 5 Tools for Digital Marketing Agencies
- How Apple’s Privacy Updates Are Affecting Google Ads
- How Apple’s IOS Privacy Updates Are Impacting Real Estate Ads
- A Touchless World: QR Codes and Their Growth in North America
- 5 Advertising and Media Trends to Watch: Canada vs China
- Shopping Experiences and the Rise of a Digital-First World
- 5 Marketing Trends to Get & Stay Ahead of Your Competitors in 2021
- How the COVID-19 Pandemic is Changing Customer Experience Forever
- 3 Insights on Advertising Right Now (For Brands)
- The Periphery Team’s Favourite COVID-19 Marketing Campaigns
- Category: News Release
- Periphery Digital Ranks Again on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists
- Periphery Digital Named A Member Of The Clutch Top 100 For Sustained Growth
- Periphery Digital Ranks on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists
- Clutch Names Periphery Digital as Top 100 Firm for Fast Growth
- Periphery Wins Best Digital Ads Campaign at Hashtag Awards
- Periphery Digital: Response to COVID-19
- Periphery Digital Co-founder Named BC Business ‘30 Under 30’
- Category: Real Estate
- The Influence of Hong Kong Immigrants on Canadian Realtors
- How to Triple the ROI of Your Real Estate Renderings
- What Real Estate Developers Need to Know About Branding
- Solving the 7 Most Common Real Estate Marketing Challenges for Property Developers
- How To Write the Perfect Real Estate Landing Page That Converts
- Real Estate Marketing: How to Attract a Chinese Audience to Your Project
- Real Estate: How Brand Positioning Can Maximize Ad Performance
- 3 Creative Real Estate Marketing Tactics to Stand Out From the Crowd
- Real Estate Marketing Brief: Building Online Communities
- Category: Resources
- How the iOS 14 Update Will Impact Your Facebook Ad Website Conversions
- 3 Tactics to Triple Your Lead Qualification Rate
- The What, Why, & How of the Facebook Policy Update for Real Estate Ads
- Our Team’s 4 Favourite Productivity Tools
- Chinese Consumer Insights: A List 3rd Party Research (Before & After COVID-19)
- Crisis Advice and Digital Marketing: Small Business Edition Pt. 3 – Setting Up a Website
- Zoom Getting Started Guide (Chinese Edition)
- Crisis Advice and Digital Marketing: Small Business Edition Pt. 2 – Collecting Online Payments
- Crisis Advice and Digital Marketing: Small Business Edition Pt. 1 – Introduction
- SaaS Companies with COVID-19 Discounts
- Some of the Best Crisis Advice We’ve Seen, Heard, or Thought of
- Category: Services
- Category: Tourism
- Category: WeChat
- 6 Unexpected Things You Can Do with WeChat
- Canada’s Chinese Marketing Landscape: WeChat, King of the Apps [Part 3]
- 13 Topic Angles for a Compelling Real Estate WeChat Advertorial
- WeChat Marketing: How to Get Started
- 12 Tactics to Write an Impossible-to-Ignore WeChat Advertorial Headline
- 10 WeChat Stats You Need to Know
- How to Register Your WeChat Account
- All About WeChat Mini-Programs
- Target the Chinese Demographic with WeChat Moments Ads
- Chinese Mobile Payment Apps Come to Canada: What WeChat Pay and Alipay mean for Canadian Business
- WeChat: More than Messaging
- 7 Interesting Facts about WeChat
- 5 Strategies for Growing and Retaining Your WeChat Following
Case Studies
- CURV
- The Amazing Brentwood
- LSQ
- Century City Holland Park
- Portwood
- Thesis
- Ultherapy
- Hunter at Lynn Creek
- TELUS
- Tailor
- The Pacific
- Forester
- King George Hub
- Georgetown
- RC at CF Richmond Centre
- BC Children's Hospital Foundation
- Endy
- Fjällräven
- Harry Rosen
- Pedalheads
- Tourism Richmond
- SOCO
- City of Vancouver Water Wise
- Kin Collection
