Chinese New Year, also known as the Lunar New year or Spring Festival, is the largest and one of the most significant holidays in Chinese culture. From a business perspective, this week-long celebration can also mean a substantial boost in sales as Chinese families across the globe gather together to partake in festivities that include sharing special meals and giving gifts.
In 2017, Chinese New Year officially falls on January 28th, which means marketers still have plenty of time to prepare a seasonally-targeted marketing strategy before the holiday arrives. If you’re not sure where to begin, here are a few ideas to get your creative juices flowing.
1. Leverage Social Media
2. Reach Chinese Travelers in Advance
3. Target Tourists
4. Go Mobile
5. Nurture Existing Relationships
Want a great way to solidify your brand with your Chinese clientele? Why not take this opportunity to send a personal note or gift to wish them a joyful and prosperous new year? Just be careful about what you present and the manner in which you do so. Using red envelopes, for example, is tradition and signifies positive energy and good luck. They should only be used, however, to hold money or small gifts, not marketing material. Remember – relationship building generates powerful word-of-mouth marketing, so it’s well worth the investment.
Last but not least, don’t be afraid to be bold, get creative and leverage this opportunity to showcase your brand’s uniqueness. Not sure quite how to position your product or services and capitalize on this lucrative holiday for your business? We can help! Contact us today to learn more.