Endy

Marketing to the local Chinese community’s expectations

01
Background

Endy is a famous Canadian brand, known for disrupting the mattress industry by being the first in our nation to say good-bye to brick and mortar stores, and exclusively sell their products through an e-commerce model. Their initial goal was simple: make the process of buying a mattress easier.

As a Canadian company, Endy recognizes the importance of cultural inclusivity in regards to the diverse communities and demographics of our nation. Periphery Digital leveraged Endy’s existing local marketing campaign, by adapting their current communications and advertising to best fit the local Chinese community’s expectations.

02
WeChat Advertorials

  • Developed an engaging advertorial that highlighted Endy’s convenience, affordability, excellent return policy, and online promotion
  • Published promotion onto Dealmoon – an established Chinese online shopping and lifestyle advisory site

Scrollable

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03
Chinese App Banners

  • Created 2 sets of App Banners to A/B test image, copy, and placement to maximize engagement and improve sales lead quality
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04
Results

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Impressions
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Advertorial Views
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Click-throughs