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5 Proven Techniques to Improve Your Marketing Strategy Today

Featured, Marketing Strategy / By

Effectively marketing to Chinese consumers and influencing their purchasing decisions requires a unique and culturally sensitive approach. Compared to other demographics, it can be challenging to connect with Chinese consumers. You can increase engagement and drive conversions by implementing five proven techniques tailored to Chinese cultures. Effectively reach and engage with Chinese consumers by integrating …

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How to Win Big in the Tmall and Taobao Industry

Chinese Marketing Strategies, Featured / By

Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and …

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