Chinese Marketing Strategies
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…
Content Localization
Here are 6 strategies that you can emulate to help build your brand if you’re considering the possibility of breaking into the Chinese market.
Thanks to the internet, barriers to entry have been all but eliminated and the ability to expand reach to a global scale…
Digital Advertising
Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
WeChat fully leverages the idea of an ‘app within an app‘ model, allowing third party developers to launch their mobile applications directly within WeChat.
