The Chinese Media landscape is ironically large while remaining low-key for most brands and businesses in the lower mainland. In an effort to shed light on this industry, we sat down with…
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Media Interview: Zhidao Media Inc
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from…
Media Interview: Coast Mountain Publishing (WC Weekly)
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from…
Media Interview: Westca
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from…
Media Interview: Lahoo
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from…
Media Interview: VanPeople
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from…
Media Interview: Phoenix Canada Media
This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from…
3 Insights on Advertising Right Now (For Brands)
The Advertising “Situation” The economy shut down just months ago, and there has been a severe impact on every industry. While the local shutdown may end soon, it has certainly impacted the…
The Periphery Team’s Favourite COVID-19 Marketing Campaigns
COVID-19 has single-handedly created a “new normal”. We are all growing accustomed to remote-work and all its pros and cons. Fortunately, creativity has never been higher for some companies that continue showing…
How Our Agency uses Marketing Industry Research – Interview with CEO
Marketing agencies, in our experience, often wrestle with how to approach and use industry research. While it’s easy to cherry-pick stats for the sale presentation, it’s harder to develop a sound perspective…