Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
WeChat: More than Messaging
WeChat fully leverages the idea of an ‘app within an app‘ model, allowing third party developers to launch their mobile applications directly within WeChat.
6 Tips for Building Your Brand in China
Here are 6 strategies that you can emulate to help build your brand if you’re considering the possibility of breaking into the Chinese market.
5 Common Mistakes to Avoid When Marketing on Chinese Social Media
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
5 Things to Consider Before Marketing on Baidu
The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…
The Do’s and Don’ts of Marketing to Chinese Consumers
Chinese consumers are projected to have a spending power of more than $6.4 billion by…
5 Things that Set Chinese Consumers Apart
Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…
7 Interesting Facts about WeChat
With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…
5 Strategies for Growing and Retaining Your WeChat Following
With some 818 million monthly active users, 70 million of whom are located outside of China…
What is Content Localization (and Why Does it Matter)?
Thanks to the internet, barriers to entry have been all but eliminated and the ability to expand reach to a global scale…