Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber…
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Why Your Company Should Run a Chinese New Year Media Campaign
If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia.…
The Importance of QR Codes for the Chinese Market
Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital…
Travel Tourism: Why Chinese Social Platforms May Be a Good Option
For travel agencies and related tourism market players, reaching Chinese millennials may prove to be a lucrative undertaking. With a steady increase in spending power, the Chinese outbound tourism market is booming.…
10 WeChat Stats You Need to Know
If you’re looking to expand or expand further into the Chinese market, first of all, that’s almost definitely a great choice for your business – so congratulations on making savvy choices! Second,…
4 Chinese Online Travel Agencies Making Waves in the Industry
China’s online travel market is evolving at a quick pace and the industry is all the better for it. Traditional brick and mortar travel agencies are still popular but the convenience of…
How to Register Your WeChat Account
In this post, we’ll talk about how we can help you set up an account and all the great benefits that come with doing that.
Periphery Digital Co-founder Named BC Business ‘30 Under 30’
VANCOUVER, BC – APRIL 1, 2019 – Periphery Digital, a leading Vancouver based marketing agency that specializes in Chinese language campaigns, announces its co-founder and Managing Director Alex Wan was recently named…
All About WeChat Mini-Programs
What are Mini-Programs and How do They Work? WeChat mini-programs act as sub-applications within the larger WeChat ecosystem. They’re like smaller, more basic apps that function within a larger app (WeChat). These programs provide…
Target the Chinese Demographic with WeChat Moments Ads
WeChat is the single most powerful social network platform in China. In terms of a U.S. equivalent, it is essentially the Chinese version of Facebook with a tremendous reach into the Chinese…