We are
Periphery Digital.

We love team happy hours, office dogs, and memes.

Fist-bumps and high-fives are our style. We print embarrassing photos of each other and tape them all over the walls. We conquer challenges and share wins together.

We're privileged to have a diverse team from a variety of backgrounds and welcome every idea and perspective. One thing we all have in common: The work we do means a lot to us. We're building a culture where our people will be able to work from anywhere they want, enjoy a rich, fulfilling career, and have time to recharge and spend with family and friends.

Our Values

We strive to always have…

Connectivity

We are always building, crafting bridges between cultures, building up relationships and businesses, improving our skill sets, building empathy, and building up team members. By starting with empathy, support, and respect we aim to create a strong foundation for all types of growth for our team, networks, and partnerships.

Curiousity

Staying curious means taking risks and borrowing lessons from experience beyond the office. We constantly rethink and re-evaluate our strategies to discover how we can integrate new skills and opportunities to improve our solutions. Maintaining a curiosity about each other’s strengths allows us to take full advantage of our team’s skill set and champion everyone’s unique abilities.

Sincerity

Sincerity to us means being responsible, honest, and fostering an environment that allows team members and partners to speak openly about their concerns and ideas. We are up-front about what we offer and hold ourselves to a high level of personal integrity which for us means being clear about our strengths as well as our weaknesses.

Tenacity

Tenacity for Periphery means doing more than simply keeping up. We aim to be proactive, resourceful, and efficient in all that we do. Flexibility in how we achieve our goals keeps us open to change, advances in tech, and helps us to take advantage of unexpected opportunities.

Gratitude

We are always growing from a place of humility and aim to honour all of the partners, clients, and team members that have helped us get to where we are today. It is important for us to continue to grow alongside the industry in a way that is mindful and respectful of the communities we aim to serve and foster.

The Periphery Team

We’re Awesome

(and older than we look)

Alex Wan

Alex Wan

CEO & Co-founder

Alex is our resident visionary and connector. Alex’s passion for entrepreneurship and implementing non-conventional ideas has been a catalyst for Periphery’s explosive growth.

Alex spends his spare time lifting and putting down heavy weights, while also trying to convince everyone that epsom salt baths can cure every ailment. It’s the office tradition to gift him multiple containers of epsom salt on his birthday.

Marjo Ruokamo

Marjo Ruokamo

President & Co-founder

Marjo is a motivator and a quick problem solver. She helps team members to discover their abilities and use their strengths to grow both professionally and personally. As a leader she believes in challenging the status quo and building a purposeful life filled with positivity. She loves pine trees, telling bad jokes, and eating copious amounts of chocolate.

Leon Ng

Leon Ng

Partner

As the founder of an award winning creative visualization agency and Canada’s only 24/7 Real Estate Television Network, Leon has left his mark on the entrepreneurial world and broadcasting industry. His strategic partnerships and media expertise support Periphery’s continued growth and exuberance.

Kessie Xu

Kessie Xu

Account Director

Kessie is an expert in digital strategy and paid media. She leads our account based operations to execute campaigns, refine internal processes, build client relationships, and provide mentorship for the team. As our resident foodie, Kessie knows all the best Happy Hour places and will always have recommendations on hand for your next date night. She also loves making memes and pranking the office.

Darwin Binesh

Darwin Binesh

Director of Operations

Darwin joins Periphery Digital with 10 years of sales experience and 3 years in B2B partnerships. His credentials include deals with Lululemon, Skadden Arps, Oxford Properties and Health Canada. He is certified in data science, digital marketing, and inbound by Brainstation and Hubspot respectively. Darwin has a penchant for reading (history & philosophy), writing, and esports (League of Legends).

Rosanne Wong

Rosanne Wong

Lead Designer & Operations Manager

Rosanne has an extensive background in design, interactive arts, and digital marketing. She is also a low-key tech genius and our one-woman IT team. Some of her other skills include consuming a never ending supply of chips, and shaming all those who do not follow the file naming protocols in our Google Drive.

Grace Zhang

Grace Zhang

Senior Content Manager

Grace leads the content team for content strategy, planning and creation. She has extensive marketing experience working at several Fortune 500 companies including General Electric and as the Brand Manager for Ford Motor China. Grace is an avid traveller and loves photography. We have her to thank for all the wonderful (and not so wonderful) candid photos of the team.

Annie Han

Annie Han

Media Manager

Business logistics and vendor relations are Annie’s forte. She has 10 years of international purchasing experience on top of a dual Masters in Business Administration and International Business. Annie is our superstar athlete! She once played squash on a professional level and currently competes in annual marathons.

Cate Li

Cate Li

Senior Account Manager

Cate is a strategic marketer with proven experience of developing and executing online and offline campaigns for numerous national and international clients. She is passionate about cross-cultural communication and bilingual marketing strategies. Cate’s time in the fashion industry has trained her to flourish under pressure and is the root of her obsession with designer shoes.

Danwei Ma

Danwei Ma

Account Manager

Fluent in English and Mandarin Chinese, Danwei acts as a bridge that connects the two languages and cultures for her team members and clients. She has a background in Journalism and holds a degree in Media Studies from UC Berkeley. Danwei has a passion for investment funds and dreams of generating enough passive income to open her very own Disney World. Dream big or go home right?

Jennie Hang

Jennie Hang

Project Manager

Jennie is a seasoned professional when it comes to digital projects. She is a natural problem solver and dubbed the ‘firefighter’ of the team - whenever a problem arises, Jennie is at the forefront, finding the best solution that works for everyone involved. On the weekends, you can find her trying out new restaurants, grabbing an iced coffee at her favourite cafes, and shopping for hours.

Melody Yang

Melody Yang

Content Coordinator & WeChat Specialist

Melody supports content creation, guides our team of writers, and implements Periphery’s WeChat marketing initiatives. She has a wide range of experience working in performing arts and the auto finance industry in China. Melody is a huge fan of sunproof hats, the bigger the better. She also loves music and enjoys attending symphonies, musicals, and choirs

Helen Liu

Helen Liu

Senior Content Creator

A passionate marketing professional fluent in both English and Chinese with over 6 years of experience in advanced copywriting, translations, and marketing strategies. Helen is a content superstar that helps our clients connect with their target audiences, raise brand awareness, generate leads, and drive conversions. She has a Masters of Arts in Global Communication from both SFU and Communication University of China, and has a strong interest in studying mass media, pop culture, and their impacts on current social issues.

Justina Chen

Justina Chen

Graphic Designer

Justina majored in Interactive Art and Technology at SFU and was a freelance graphic designer before joining the team. At Periphery, she works on a wide range of projects not limited to digital, print, and Chinese social media. Justina loves to travel. Next on her list – Maldives! (But for now, she will be traveling between her living room and the kitchen.)

Michelle Xia

Michelle Xia

Graphic Designer & Illustrator

Michelle is a creative problem solver with experience across Chinese and Western media and has a passion for elevating brands through visual design. She received her master's degree in Communication Design from Pratt Institute in New York. She is also the winner of the 2017 and 2019 American Graphic Design Awards. If you don't see her at work, you'll find her with her little one at the playground.

Sunny Yang

Sunny Yang

Performance Marketing Specialist

Sunny is a passionate and data-driven digital marketer with experience across all channels. Sunny has a psychology degree from UBC and was working with various Vancouver realtors before joining Periphery. She's is the biggest homebody you will ever meet. In her free time, you can find her binge-watching anime or playing League of Legends at home alone.

Paniz Naddaf

Paniz Naddaf

Intermediate Accountant

Paniz has years of experience in fast-paced environments. Her effective time management skills combined with proficiency in full-cycle accounting keeps Periphery’s finances in order. Paniz loves flowers, decorating birthday cakes, and watching Bob Ross painting videos. It’s the perfect combination of soothing happiness and creativity.

Kat Knowles

Kat Knowles

Social Media & Marketing Coordinator

Kat joined the Periphery team after a stint as a marketing freelancer. She now handles Periphery's internal marketing initiatives. On weekends and evenings you can find her up a mountain, taking care of her plants and cat, or drinking craft beer like a true Vancouverite.

Stephanie Siem

Stephanie Siem

HR Coordinator

Stephanie majored in Business Administration at SFU. Her passion to help people led her to concentrate in Human Resources Management, with hopes to get certified as a Professional Counsellor and Life Coach someday. She loves being around nature and hiking — and probably takes too many pictures of cool plants and cute animals. Best way to get on her good side? Bread. And puns!

Trisha Sinarillos

Trisha Sinarillos

Junior Digital Marketing Specialist

Energetic and always up for a challenge, Trisha has 5 years of experience in the Business and Hotel industry and now works in our digital department. Speaking English, Tagalog, Spanish and German, she loves learning languages and finds it easy if she's surrounded by native speakers! An island girl who is always on the go and ready to be at the beach at any time and any place!

Eugene Rostata

Eugene Rostata

Operations Coordinator

Aside from having an upbeat personality and positive attitude towards work, Eugene is a well trained administrative and operations officer. He took Bachelor of Arts in History and settled working in the corporate industry. He loves teamwork and thrives in collaborative environments.

Our Clients

We’re fortunate to have collaborated
with some amazing brands

Interested in joining our team?

We're one of the fastest-growing companies in Canada and always looking for awesome people to join us.

Searching for exclusive insights?

Sign up for our biweekly newsletter.
We'll never spam you and you can unsubscribe anytime.