We are Periphery Digital.

As industry experts, we are uniquely equipped to provide a level of cultural fluency that draws from years of bending the line between Chinese and English language media environments.

Our Values

We strive to always have…


We are always building, crafting bridges between cultures, building up relationships and businesses, improving our skill sets, building empathy, and building up team members. By starting with empathy, support, and respect we aim to create a strong foundation for all types of growth for our team, networks, and partnerships.


Staying curious means taking risks and borrowing lessons from experience beyond the office. We constantly rethink and re-evaluate our strategies to discover how we can integrate new skills and opportunities to improve our solutions. Maintaining a curiosity about each other’s strengths allows us to take full advantage of our team’s skill set and champion everyone’s unique abilities.


Sincerity to us means being responsible, honest, and fostering an environment that allows team members and partners to speak openly about their concerns and ideas. We are up-front about what we offer and hold ourselves to a high level of personal integrity which for us means being clear about our strengths as well as our weaknesses.


Tenacity for Periphery means doing more than simply keeping up. We aim to be proactive, resourceful, and efficient in all that we do. Flexibility in how we achieve our goals keeps us open to change, advances in tech, and helps us to take advantage of unexpected opportunities.


We are always growing from a place of humility and aim to honour all of the partners, clients, and team members that have helped us get to where we are today. It is important for us to continue to grow alongside the industry in a way that is mindful and respectful of the communities we aim to serve and foster.

The Periphery Team

We’re Awesome

(And Older Than We Look)

Alex Wan

CEO & Co-Founder

Alex is our resident visionary and connector. Alex’s passion for entrepreneurship and implementing non-conventional ideas has been a catalyst for Periphery’s explosive growth.

Alex spends his spare time lifting and putting down heavy weights, while also trying to convince everyone that epsom salt baths can cure every ailment. It’s the office tradition to gift him multiple containers of epsom salt on his birthday.

Marjo Ruokamo

President & Co-Founder

Marjo is a motivator and a quick problem solver. She helps team members to discover their abilities and use their strengths to grow both professionally and personally. As a leader she believes in challenging the status quo and building a purposeful life filled with positivity.

She loves pine trees, telling bad jokes, and eating copious amounts of chocolate.

Leon Ng


As the founder of an award winning creative visualization agency and Canada’s only 24/7 Real Estate Television Network, Leon has left his mark on the entrepreneurial world and broadcasting industry.

His strategic partnerships and media expertise support Periphery’s continued growth and exuberance.

Kessie Xu

Account Director

Kessie is an expert in digital strategy and paid media. She leads our account based operations to execute campaigns, refine internal processes, build client relationships, and provide mentorship for the team.

As our resident foodie, Kessie knows all the best Happy Hour places and will always have recommendations on hand for your next date night. She also loves making memes and pranking the office.

Cate Li

Senior Account Manager & Marketing Strategist

Cate is a strategic marketer with proven experience of developing and executing online and offline campaigns for numerous national and international clients. She is passionate about cross-cultural communication and bilingual marketing strategies.

Cate’s time in the fashion industry has trained her to flourish under pressure and is the root of her obsession with designer shoes.

Danwei Ma

Account Manager

Fluent in English and Mandarin Chinese, Danwei acts as a bridge that connects the two languages and cultures for her team members and clients. She has a background in Journalism and holds a degree in Media Studies from UC Berkeley.

Danwei has a passion for investment funds and dreams of generating enough passive income to open her very own Disney World. Dream big or go home right?

Darwin Binesh

Business Development Manager

Darwin joins Periphery Digital with 10 years of sales experience and 3 years in B2B partnerships. His credentials include deals with Lululemon, Skadden Arps, Oxford Properties and Health Canada, He is certified in data science, digital marketing, and inbound by Brainstation and Hubspot respectively.

Darwin has a penchant for reading (history & philosophy), writing, and esports (League of Legends).

Annie Han

Media Manager

Business logistics and vendor relations are Annie’s forte. She has 10 years of international purchasing experience on top of a dual Masters in Business Administration and International Business.

Annie is our superstar athlete! She once played squash on a professional level and currently competes in annual marathons.

Grace Zhang

Senior Content Marketing Manager

Grace leads the content team for content strategy, planning and creation. She has extensive marketing experience working at several Fortune 500 companies including General Electric and as the Brand Manager for Ford Motor China.

Grace is an avid traveller and loves photography. We have her to thank for all the wonderful (and not so wonderful) candid photos of the team.

Melody Yang

Content Coordinator & WeChat Expert

Melody supports content creation, guides our team of writers, and implements Periphery’s WeChat marketing initiatives. She has a wide range of experience working in performing arts and the auto finance industry in China.

Melody is a huge fan of sunproof hats, the bigger the better. She also loves music and enjoys attending symphonies, musicals, and choirs.

Rosanne Wong

Lead Designer & Digital Marketing Expert

Rosanne has an extensive background in design, interactive arts, and digital marketing. She is also a low-key tech genius and our one-woman IT team.

Some of her other skills include consuming a never ending supply of chips, and shaming all those who do not follow the file naming protocols in our Google Drive.

Justina Chen

Graphic Designer

Justina majored in Interactive Art and Technology at SFU and was a freelance graphic designer before joining the team. At Periphery, she works on a wide range of projects not limited to digital, print, and Chinese social media.

Justina loves to travel. Next on her list – Maldives! (But for now, she will be traveling between her living room and the kitchen.)

Paniz Naddaf

Intermediate Accountant

Paniz has years of experience in fast-paced environments. Her effective time management skills combined with proficiency in full-cycle accounting keeps Periphery’s finances in order.

Paniz loves flowers, decorating birthday cakes, and watching Bob Ross painting videos. It’s the perfect combination of soothing happiness and creativity.

Our Clients

We’re fortunate to have collaborated with some amazing brands

Let’s work together. Get in touch.