We are Periphery Digital

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We design campaigns for Chinese language viewers.

As industry experts, Periphery is uniquely equipped to provide a level of cultural fluency that draws from years of bending the line between Chinese and English language media environments. With every project that we take on, we are committed to delivering intuitive and effective messaging that resonates with your target audience.

Our Values

We strive to always have…

Connectivity

We are always building, crafting bridges between cultures, building up relationships and businesses, improving our skill sets, building empathy, and building up team members. By starting with empathy, support, and respect we aim to create a strong foundation for all types of growth for our team, networks, and partnerships.

Curiosity

Staying curious means taking risks and borrowing lessons from experience beyond the office. We constantly rethink and re-evaluate our strategies to discover how we can integrate new skills and opportunities to improve our solutions. Maintaining a curiosity about each other’s strengths allows us to take full advantage of our team’s skill set and champion everyone’s unique abilities.

Sincerity

Sincerity to us means being responsible, honest, and fostering an environment that allows team members and partners to speak openly about their concerns and ideas. We are up-front about what we offer and hold ourselves to a high level of personal integrity which for us means being clear about our strengths as well as our weaknesses.

Tenacity

Tenacity for Periphery means doing more than simply keeping up. We aim to be proactive, resourceful, and efficient in all that we do. Flexibility in how we achieve our goals keeps us open to change, advances in tech, and helps us to take advantage of unexpected opportunities.

Gratitude

We are always growing from a place of humility and aim to honour all of the partners, clients, and team members that have helped us get to where we are today. It is important for us to continue to grow alongside the industry in a way that is mindful and respectful of the communities we aim to serve and foster.

The Periphery Team

We’re Awesome

(And Older Than We Look)

Alex Wan

Managing Director

Alex’s enthusiasm for the Chinese marketing industry stems from its potential for growth, with the Chinese demographic accounting for over 18.5% of the world’s population he is excited to connect Chinese and western markets in meaningful ways.

If Alex was an animal he would be a cat, if cats actually got anything done or even lift, bro.

Marjo Ruokamo

Director of Operations

Marjo is a multitasker, a generalist, and a motivator. Solving problems with a little bit of creativity and a lot of analytical thinking she instills confidence in the team’s abilities and strengths by channeling her upstanding positivity.

She loves to lead team building events, tell bad jokes, and eat copious amount of chocolate.

Leon Ng

Partner

As the founder of an award winning creative visualization agency and Canada’s only 24/7 Real Estate Television Network, Leon has left his mark on the entrepreneurial world and broadcasting industry.

His strategic partnerships and media expertise support Periphery’s continued growth and exuberance.

Kessie Xu

Account Director

With over six years of combined project management and marketing experience, Kessie leads our account based operations to execute campaigns, refine internal processes, and build client relationships.

As our resident foodie, Kessie knows all the best Happy Hour places and will always have recommendations on hand for your next date night.

Cate Li

Account Manager

With ten years of combined experience in Chinese and Canadian marketing, Cate has worked as a marketing consultant for Vancouver Fashion Week as well as Senior Editor and Business Development lead for SOHU.

Cate’s time in the fashion industry has honed her to flourish under pressure and marked the beginning of her obsession with designer shoes.

Dave McKenzie

Account Executive

Armed with experience as a business interpreter in China, Dave provides a cultural buffer for clients looking to expand into the Chinese market. Oh, and did we mention that he’s fluent in Chinese?

Dave is a part-time thrill seeker who endeavours to live in a way that would make his ten year old self proud.

Danwei Ma

Project Coordinator

Danwei helps out with our digital campaigns, content creation, and bilingual social media channels. She has a background in Journalism and holds a degree in Media Studies from UC Berkeley.

Danwei has a passion for investment funds and dreams of generating enough passive income to open her very own Disney World. Dream big or go home right?

Annie Han

Media Manager

Business logistics and vendor relations are Annie’s forte. She has ten years of international purchasing experience on top of a dual Masters in Business Administration and International Business.

Annie is our superstar athlete! She once played squash on a professional level and currently competes in annual marathons.

Frances Tan

Content Specialist

Frances holds a BCom from UBC and is our lead editor for Chinese language media content. She has an extensive background in content marketing and social media management.

Frances is the co-founder of a local cafe discovery app and is on her way to getting certified as a personal trainer. Hurray for free fitness sessions!

Rosanne Wong

Lead Designer

Rosanne has an extensive background in design, interactive arts, and digital marketing. She is also a low-key tech genius and our one-woman IT team.

Some of her other skills include consuming a never ending supply of chips, and shaming all those who do not follow the file naming protocols in our Google Drive.

Kylen Yuan

Graphic Designer

Kylen’s artwork is what brings each of our profiles to life, inspired by our personalities and activities. She offers us her creative superpowers fully equipped with earnest positivity and an edgy eye for design.

Kylen loves to travel, especially to Japan! There’s just something about the culture and food that draws her back time after time.

Maxine Yeo

Communication Specialist

Maxine works on Periphery Digital’s written content and internal branding. She is a bright, straightforward person with a sharp sense of humour and a lazy sense of fashion.

When she’s not in the office or working on her thesis you can find her rehearsing for her next dance performance or running community events for her cohort.

Our Clients

We’re fortunate to have collaborated with some amazing brands

City of Vancouver
Uber Eats
Tourism New Brunswick
Novus Entertainment
Audi Capilano
Tourism Richmond
Fjallraven
Brighton College
Fifth Avenue Real Estate Marketing
Rennie
Edelman Canada
Cressey Development Group
Beedie
Townline
Anthem Properties
Concord Pacific
Marcon
Keltic Canada Development
Landmark Premiere Properties Ltd
SHAPE Properties
Grosvenor
RDG White Rock Developments Ltd
Rendition
MLA Canada
City of Vancouver
Uber Eats
Tourism New Brunswick
Novus Entertainment
Audi Capilano
Tourism Richmond
Fjallraven
Brighton College
Fifth Avenue Real Estate Marketing
Rennie
Edelman Canada
Cressey Development Group
Beedie
Townline
Anthem Properties
Concord Pacific
Marcon
Keltic Canada Development
Landmark Premiere Properties Ltd
SHAPE Properties
Grosvenor
RDG White Rock Developments Ltd
Rendition
MLA Canada

Let’s work together