Georgetown

Increasing Awareness Through Bilingual Social Marketing

01
Background

In the heart of Surrey City Centre you’ll find Georgetown — a brand new urban community built specifically for luxury living. Developed and managed by Anthem, the project boasts cutting-edge modern living spaces with panoramic views and a neighbourhood full of vibrant restaurants, shops, and workspaces. Surrey City Centre is poised to become the central hotspot for business, culture, and education. Georgetown residents will get a front-row seat to that bright future.

Anthem was eager to increase awareness about the amazing opportunity to join this thriving new community. They knew capturing the attention of urban city-dwellers would be a challenge. The metro-Vancouver area is a fast-growing district with plenty of market competition. It was important that their message reach the right audience and cater to both English and Chinese-speaking markets.

We launched a full digital campaign from November 2018 to June 2019 to increase awareness and generate leads. We knew we would need to make a splash on multiple social media platforms to find and engage our target market. Throughout each stage of the campaign, we highlighted different aspects of the community, ultimately providing a full picture of Georgetown’s luxury urban appeal.

02
Facebook & Instagram Marketing

  • Created conversion ads to drive traffic to the Georgetown website
  • Utilized single image, carousel, and Instagram Story ads to highlight the visual appeal of Georgetown
  • Used tracking to retarget viewers who have interacted with ads
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03
WeChat Advertorials

  • Produced eye-catching advertorials via media placements on vendor accounts
  • Showcased unique selling points including luxury amenities, innovative architecture and design, and neighbourhood perks

Scrollable

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04
Google Ads

  • Used branded and generic keywords to target potential leads
  • Implemented optimized display ads so they look great wherever they’re shown – computer, mobile device, or the Gmail app
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05
Results

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Leads
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Reach
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Impressions
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Engagement
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Advertorial Views
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Website Traffic