Chinese Marketing Strategies

Chinese Marketing Landscape

Canada’s Chinese Marketing Landscape: Language, Culture & Choosing the Right Channels [Part 2]

This blog series aims to explore Canada’s Chinese marketing landscape in detail, from population and immigration statistics to the pros and cons of channels both online and offline. Each post will be based upon a single subject and provide facts and strategies about the lucrative opportunities available for companies to break into a new market …

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The Tiktok & WeChat Ban: An Opportunity for Canadian Real Estate

Trump recently signed executive orders to ban TikTok and WeChat. For Americans, this means the end of conducting any business on these platforms. It’s a very big deal. WeChat especially. Banning the video app is also important, for different reasons (we’ll cover those another time).  Nonetheless, this is an amazing opportunity for the real-estate industry …

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6 Chinese Holidays Brands Need to Know

Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber Monday combined. Taking advantage of these holidays can help build positive relationships and brand recognition as well. We’ve included the best holidays for …

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Why Your Company Should Run a Chinese New Year Media Campaign

If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is …

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The Importance of QR Codes for the Chinese Market

Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital experience where both the online and offline transactions complement rather than compete with each other. It is a smart strategy that allows managers …

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