Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and …
You may wonder what the hype is about if you are not from a culture celebrating Singles Day. Singles Day is a Chinese holiday that has become the biggest shopping day of the year. It’s the world’s leading online shopping day, beating Black Friday and Cyber Monday. So, what is it about, and where did …
Singles Day: Taking Advantage of the Big Chinese Holiday Read More »
The Chinese influencer economy has changed the way marketing campaigns function overseas. The prevalence of massive influencers with a large audience has changed companies’ market to the Chinese market, as it is impossible to ignore the growth that these influencers have experienced. From 2018 to 2021, Chinese market statistics indicate that influencer (KOL) marketing registered …
Sina Weibo, released in 2009, is a Chinese microblogging platform and mobile application. The platform is, in essence, a hybrid between Twitter and Facebook. Weibo’s rise to prominence partly stemmed from China’s Great Firewall: a combination of legislative measures and technological restrictions which prevent access to western information sources including Facebook, Twitter, Google, and Wikipedia, …
Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4] Read More »
When it comes to international markets, China has proven to be one of the most lucrative, but also one of the most highly regulated and controlled. All domestic or international companies are subject to strict laws that were restated in September 2015 to protect consumers from hyperbolic advertising claims. The Advertising Law of the People’s …
Chinese Advertising Laws and Regulations Demystified Read More »
Xiaohongshu, or RED, is described as China’s ‘Instagram on steroids’. Integrating it into your social media strategy could be a lucrative marketing move.
This is the second part of our Lunar New Year marketing guide — check out part 1 first! 🏮 Do This, Not That When constructing a Lunar New Year campaign, there are a few key things to keep in mind beyond following our step-by-step process. Many of these things are not obvious and can seem …
The Complete Guide to Prosperity with Lunar New Year Marketing [Part 2] Read More »
Lunar New Year is the most important holiday in East Asia and celebrated all over the world by 20% of the world’s population — and with the right strategy, there’s a lucrative opportunity for businesses to benefit from it. Lunar New Year is a time for family reunions, celebrating, sharing meals, exchanging gifts, and giving …
The Complete Guide to Prosperity with Lunar New Year Marketing [Part 1] Read More »
This blog series aims to explore Canada’s Chinese marketing landscape in detail, from population and immigration statistics to the pros and cons of channels both online and offline. Each post will be based upon a single subject and provide facts and strategies about the lucrative opportunities available for companies to break into a new market …
The immense buying power of Chinese consumers in Canada shouldn’t be ignored — here are some statistics to prove it.
