Chinese Marketing Strategies

Unleashing the marketing potential held within RED Xiaohongshu, businesses can tap into vast demographics to boast bilingual capabilities and improve brand visibility, thereby transforming their visibility and engagement metrics. Utilizing such a resource provides comprehensive benefits, making RED Xiaohongshu Ads a winning ticket in the Chinese marketing landscape. As an optimal choice for business growth, […]

The Chinese market remains one of the most lucrative marketplaces for both startups and seasoned businesses. China boasts a robust business ecosystem, and competitive market practices to make it an attractive destination for leading global brands. If you want to succeed in the Chinese market, it is critical to understand the Baidu search engine and

Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and

You may wonder what the hype is about if you are not from a culture celebrating Singles Day. Singles Day is a Chinese holiday that has become the biggest shopping day of the year. It’s the world’s leading online shopping day, beating Black Friday and Cyber Monday. So, what is it about, and where did

The Chinese influencer economy has changed the way marketing campaigns function overseas. The prevalence of massive influencers with a large audience has changed companies’ market to the Chinese market, as it is impossible to ignore the growth that these influencers have experienced. From 2018 to 2021, Chinese market statistics indicate that influencer (KOL) marketing registered

Sina Weibo, released in 2009, is a Chinese microblogging platform and mobile application. The platform is, in essence, a hybrid between Twitter and Facebook. Weibo’s rise to prominence partly stemmed from China’s Great Firewall: a combination of legislative measures and technological restrictions which prevent access to western information sources including Facebook, Twitter, Google, and Wikipedia,

When it comes to international markets, China has proven to be one of the most lucrative, but also one of the most highly regulated and controlled. All domestic or international companies are subject to strict laws that were restated in September 2015 to protect consumers from hyperbolic advertising claims. The Advertising Law of the People’s

Xiaohongshu, or RED, is described as China’s ‘Instagram on steroids’. Integrating it into your social media strategy could be a lucrative marketing move.

This is the second part of our Lunar New Year marketing guide — check out part 1 first! 🏮 Do This, Not That  When constructing a Lunar New Year campaign, there are a few key things to keep in mind beyond following our step-by-step process. Many of these things are not obvious and can seem

Lunar New Year is the most important holiday in East Asia and celebrated all over the world by 20% of the world’s population — and with the right strategy, there’s a lucrative opportunity for businesses to benefit from it.  Lunar New Year is a time for family reunions, celebrating, sharing meals, exchanging gifts, and giving