Kin Collection

Learning to navigate real estate marketing through a pandemic

Project Scope

Strategy, content, translations, design, Facebook Ads, Google Ads, media buys for print and digital

Georgetown

Kin Collection by Beedie Living is made up of 124 family homes located in the central but peaceful South Burnaby neighbourhood. It features four types of homes intended for buyers at every life stage.

However, the time of Kin’s launch was during the peak of COVID-19, bringing great uncertainty to the selling landscape.

Georgetown

Our Process

Beedie knew that families were looking for more space post COVID-19, and wanted their outdoor amenities highlighted in their advertising. Periphery dove into their brand and constructed a Chinese marketing strategy consisting of buyer profiles, project name analysis, events, and more, creating goals aligning with their objectives for the project.

Deliverables

Beedie knew that families were looking for more space post COVID-19, and wanted their outdoor amenities highlighted in their advertising. Periphery dove into their brand and constructed a Chinese marketing strategy consisting of buyer profiles, project name analysis, events, and more, creating goals aligning with their objectives for the project.

Results

With the help of Periphery’s strategic blend of Chinese and English ads and media placements, over 80% of Kin homes were sold in 2 weeks, making it the fastest-selling townhome project in 2020.

3,400
Leads

80%
Sold in 2 Weeks


$25-40
Avg Cost per Lead

10,000,000+
Impressions

100,000+
Clicks

Looking to level up your project?

Send us a quick note and we'll book a time to chat.

Searching for exclusive insights?

Sign up for our biweekly newsletter.
We'll never spam you and you can unsubscribe anytime.