This article originally appeared on Forbes. Transparency, privacy, and security — oh my! With data breaches happening left, right and center, it only makes sense that many consumers are losing trust in the companies they once freely shared their personal data with. Privacy concerns aren’t going away anytime soon. This means companies will have no choice but to …
How Apple’s Privacy Updates Are Affecting Google Ads Read More »
This article originally appeared on Forbes. Unless you’ve been living under a rock, you’re probably aware that data privacy concerns have been escalating across the digital space. In fact, 79% of U.S. adults are somewhat or very concerned about how companies use their data, with the same percentage not confident that companies will take responsibility …
How Apple’s IOS Privacy Updates Are Impacting Real Estate Ads Read More »
Much more than a simple link to a website, QR codes on your business materials can generate curiosity and are especially attractive now as they can eliminate contact with high-touch surfaces.
With attitudes and behaviours shifting across the globe over the last year, advertising and media trends are following suit. Here are 5 trends we’ve seen in Canada & China.
Consumer shopping experiences are rapidly changing across the globe. Learn the motives behind consumer behaviour and how you can better reach your audience moving forward.
Googling ‘marketing trends’ is sure to bring up a lot of results. These 5 trends can be applied to any industry to see marketing success.
As priorities have shifted, customer experience has taken on a whole new meaning in 2020. Discover 3 crucial considerations to ensure CX success.
The Advertising “Situation” The economy shut down just months ago, and there has been a severe impact on every industry. While the local shutdown may end soon, it has certainly impacted the advertising industry. This article covers three insights on advertising right now, from our team, clients, and partners. Before getting into the details, we …
3 Insights on Advertising Right Now (For Brands) Read More »
COVID-19 has single-handedly created a “new normal”. We are all growing accustomed to remote-work and all its pros and cons. Fortunately, creativity has never been higher for some companies that continue showing the rest of the world (and their competitors) how to make the most of this situation. This creativity has developed some fantastic marketing …
The Periphery Team’s Favourite COVID-19 Marketing Campaigns Read More »
