This interview series sheds light on the current Chinese-language advertising landscape (especially in media). We have connected with Chinese media companies in Vancouver and the lower mainland to share answers directly from the source. These are partners of Periphery Digital, and their insights will clarify the landscape, as it stands today, in a rapid-fire style.
We work together with these companies to create successful campaigns for our clients.
Lahoo is a media company based in China. They own different WeChat properties including LahooBigNews, CanadaNews, Lachic Vancouver, and the Lahoo website and app. They have other platforms on top of this as well. The platforms combine for over 275k WeChat followers. They have been in this business for over eight years.
About Our Guest
Joining us for an interview today is Mingming Xiu from Lahoo. She is the Senior Marketing Manager of the company’s Canadian operations, and she’s taken a little time to share details with us.
Q: What kind of advertisements are working best right now?:
A: Education, Finance, Realty Estate. Beauty, Immigration, Health are all industries seeing success right now.
Q: Companies are afraid that advertising right now is a risk. What are your thoughts on this in your experience?
A: It is also a great opportunity for still making announcements and creating awareness in this tough time to compel people to remember you on a deeper level.
Q: Have you noticed many companies taking bad/negative comments for advertising as they have been through COVID-19?
A: No, I haven’t noticed that.
Q: While not the case for yourself, what do you think might be criticized?
A: While we have not had any cases, if health officials ask everyone to keep social distance, but ads encourage people to get together, there is no doubt they will get criticised.
Q: What are the best opportunities for advertising right now? Which industries should especially consider advertising right now?
A: Online education, online shopping, some consultants such as lawyers, finance, insurance people etc.
Q: With everything going on, is this a good time for Western companies to explore Chinese-language media? What would you recommend to them if they are considering it?
A: I do. I think it’s an especially good idea if they try popular media platforms like WeChat, digital posters, and video ads.
Thanks again to Mingming from Lahoo for participating. If you have any additional questions, do not hesitate to contact us directly.