Launched by Tencent Group, a Chinese tech giant, WeChat had close to 1.27 billion active users in 2021, according to Statista. It remains one of the most popular platforms in the world, and within China, it is especially prevalent. This is partly due to the Great Firewall, which prevents access to several Western sites such …
WeChat, also known as Weixin in China, is a staple in Chinese social media. WeChat has seen explosive growth since its inception in 2011. To put just how explosive into perspective — of China’s 1.4 billion people, WeChat currently has 1.2 billion active monthly users. That’s 15% of the world’s population. What began as a …
Canada’s Chinese Marketing Landscape: WeChat, King of the Apps [Part 3] Read More »
How can you know if your topic angle will resonate with your target audience? Here’s some tried-and-true angles to take from the real estate WeChat experts.
Diving into the world of WeChat marketing can be intimidating. But with 15% of the world’s population on WeChat, you can’t afford to sleep on it.
Struggling to come up with a punchy headline for your WeChat advertorial? We’ve outlined 12 tactics to help you out.
Discover the differences between WeChat articles and advertorials, and learn how they fit into your marketing strategy.
If you’re looking to expand or expand further into the Chinese market, first of all, that’s almost definitely a great choice for your business – so congratulations on making savvy choices! Second, there are a few aspects of Chinese culture and business practices that you’ll need to know to move on successfully. WeChat, one key …
In this post, we’ll talk about how we can help you set up an account and all the great benefits that come with doing that.
What are Mini-Programs and How do They Work? WeChat mini-programs act as sub-applications within the larger WeChat ecosystem. They’re like smaller, more basic apps that function within a larger app (WeChat). These programs provide users with additional, advanced features to take advantage of as they utilize the WeChat service. Depending on which program you select, it may …
WeChat is the single most powerful social network platform in China. In terms of a U.S. equivalent, it is essentially the Chinese version of Facebook with a tremendous reach into the Chinese market. One of the most powerful communication mechanisms within the WeChat platform is WeChat Moments ads. For North American companies looking to carve …
Target the Chinese Demographic with WeChat Moments Ads Read More »
