WeChat

All About WeChat Mini-Programs

What are Mini-Programs and How do They Work? WeChat mini-programs act as sub-applications within the larger WeChat ecosystem. They’re like smaller, more basic apps that function within a larger app (WeChat). These programs provide users with additional, advanced features to take advantage of as they utilize the WeChat service. Depending on which program you select, it may …

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Target the Chinese Demographic with WeChat Moments Ads

WeChat is the single most powerful social network platform in China. In terms of a U.S. equivalent, it is essentially the Chinese version of Facebook with a tremendous reach into the Chinese market.  One of the most powerful communication mechanisms within the WeChat platform is WeChat Moments ads.  For North American companies looking to carve …

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