Connecting with a Chinese audience where they live online.
WeChat account creation and management, media buys through Chinese vendors, website translations
Pedalheads is an organization that offers various summer camps for kids across Canada and the USA. Programs include bike, swim, and sport programs with an emphasis on giving back to the community at each class.
Pedalheads had a hard time connecting with Chinese parents, and so they came to Periphery to execute their Chinese campaigns to reach this audience.
Prior to getting to work, we determined Pedalheads goals, unique selling points, risks, targets, and expectations to ensure our objectives were aligned to get the best results possible. We developed a timeline with checkpoints and frequent account optimizations to keep on track with our client's goals.
Pedalheads trusted Periphery to create an Official WeChat Account with ongoing posting and reporting on results. Strategic media buys through Chinese vendors and culturally-fluent website translations tied everything together, allowing Pedalheads to reach their desired audience.
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