Using a strategic approach to reach an all-new market.
Strategy, content, and ongoing management for WeChat, Facebook Ads, & Google Ads
Harry Rosen is a highly successful Canadian luxury men’s fashion retail chain founded in 1954. Their collections are comprised of several premier men’s labels including Armani, Hugo Boss, & Burberry to name a few.
Harry Rosen new Chinese customers represented a sizeable portion of the high-end fashion market, and knew they could trust Periphery to help. They approached us to strategize and execute a Chinese marketing campaign during Chinese New Year 2020.
Our team dove deep to understand Harry Rosen's brand and audience and worked with them to develop a holistic strategy supported by culturally-fluent content at all stages of their campaign.
Periphery created a blended approach of WeChat, Facebook, Instagram, and Google Display ads to reach their desired market in Mainland China and Chinese Canadians. For the Year of the Rat, we designed a campaign slogan using the Chinese characters for 'mouse' and 'stylish' as a play on words. It was a great success, and the Harry Rosen team went on to receive national coverage for the campaign.
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