Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
WeChat: More than Messaging
WeChat fully leverages the idea of an ‘app within an app‘ model, allowing third party developers to launch their mobile applications directly within WeChat.
5 Common Mistakes to Avoid When Marketing on Chinese Social Media
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
7 Interesting Facts about WeChat
With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…
5 Strategies for Growing and Retaining Your WeChat Following
With some 818 million monthly active users, 70 million of whom are located outside of China…
7 Steps to Launching a Successful Chinese Digital Marketing Campaign
Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…
5 Chinese Digital Marketing Trends to Watch for in 2017
It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…
5 Essential Tips for Marketing to Chinese Consumers
The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…