The Chinese Media landscape is ironically large while remaining low-key for most brands and businesses in the lower mainland. In an effort to shed light on this industry, we sat down with representatives from every major Chinese media vendor. Together, we discussed what’s working in Chinese media right now, how COVID-19 impacted the industry, and […]
Chinese Media Vendor Interviews with Periphery Digital Read More »
If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is
Why Your Company Should Run a Chinese New Year Media Campaign Read More »
For travel agencies and related tourism market players, reaching Chinese millennials may prove to be a lucrative undertaking. With a steady increase in spending power, the Chinese outbound tourism market is booming. Consequently, this segment of travelers appeals to travel brands globally. More so, external travel from China to global tourist destinations has been rapidly expanding in recent years.
Travel Tourism: Why Chinese Social Platforms May Be a Good Option Read More »
Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
Weibo: Chinese Social Media Platform Read More »
WeChat fully leverages the idea of an ‘app within an app‘ model, allowing third party developers to launch their mobile applications directly within WeChat.
WeChat: More than Messaging Read More »
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
5 Common Mistakes to Avoid When Marketing on Chinese Social Media Read More »
With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…
7 Interesting Facts about WeChat Read More »
With some 818 million monthly active users, 70 million of whom are located outside of China…
5 Strategies for Growing and Retaining Your WeChat Following Read More »
Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…
7 Steps to Launching a Successful Chinese Digital Marketing Campaign Read More »
It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…
5 Chinese Digital Marketing Trends to Watch for in 2017 Read More »
