The Chinese Media landscape is ironically large while remaining low-key for most brands and businesses in the lower mainland. In an effort to shed light on this industry, we sat down with…
Chinese Social Media
Why Your Company Should Run a Chinese New Year Media Campaign
If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia.…
Travel Tourism: Why Chinese Social Platforms May Be a Good Option
For travel agencies and related tourism market players, reaching Chinese millennials may prove to be a lucrative undertaking. With a steady increase in spending power, the Chinese outbound tourism market is booming.…
Weibo: Chinese Social Media Platform
Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
WeChat: More than Messaging
WeChat fully leverages the idea of an ‘app within an app‘ model, allowing third party developers to launch their mobile applications directly within WeChat.
5 Common Mistakes to Avoid When Marketing on Chinese Social Media
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
7 Interesting Facts about WeChat
With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…
5 Strategies for Growing and Retaining Your WeChat Following
With some 818 million monthly active users, 70 million of whom are located outside of China…
7 Steps to Launching a Successful Chinese Digital Marketing Campaign
Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…
5 Chinese Digital Marketing Trends to Watch for in 2017
It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…