This article explores how AI is elevating marketing strategies, strengthening connections with consumers, and how savvy marketers are harnessing the concept of periphery digital to stay ahead in the game. The digital marketing landscape is a dynamic and ever-evolving arena where staying ahead of the curve isn’t just an advantage – it’s a necessity. Imagine […]
Xiaohongshu, or RED, is described as China’s ‘Instagram on steroids’. Integrating it into your social media strategy could be a lucrative marketing move.
This article originally appeared on Forbes. Transparency, privacy, and security — oh my! With data breaches happening left, right and center, it only makes sense that many consumers are losing trust in the companies they once freely shared their personal data with. Privacy concerns aren’t going away anytime soon. This means companies will have no choice but to
This article originally appeared on Forbes. Unless you’ve been living under a rock, you’re probably aware that data privacy concerns have been escalating across the digital space. In fact, 79% of U.S. adults are somewhat or very concerned about how companies use their data, with the same percentage not confident that companies will take responsibility
Much more than a simple link to a website, QR codes on your business materials can generate curiosity and are especially attractive now as they can eliminate contact with high-touch surfaces.
Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital experience where both the online and offline transactions complement rather than compete with each other. It is a smart strategy that allows managers
For travel agencies and related tourism market players, reaching Chinese millennials may prove to be a lucrative undertaking. With a steady increase in spending power, the Chinese outbound tourism market is booming. Consequently, this segment of travelers appeals to travel brands globally. More so, external travel from China to global tourist destinations has been rapidly expanding in recent years.
China’s online travel market is evolving at a quick pace and the industry is all the better for it. Traditional brick and mortar travel agencies are still popular but the convenience of OTAs is catching on and changing the way travelers see the world. The focus is on personalized planning through mobile-focused services giving both
Here are 6 strategies that you can emulate to help build your brand if you’re considering the possibility of breaking into the Chinese market.