Periphery Digital

5 Proven Techniques to Improve Your Marketing Strategy Today

Featured, Marketing Strategy / By

Effectively marketing to Chinese consumers and influencing their purchasing decisions requires a unique and culturally sensitive approach. Compared to other demographics, it can be challenging to connect with Chinese consumers. You can increase engagement and drive conversions by implementing five proven techniques tailored to Chinese cultures. Effectively reach and engage with Chinese consumers by integrating …

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The Influence of Hong Kong Immigrants on Canadian Realtors

Real Estate / By

The last census showed an increase in applications for study and work permits, with more people from Hong Kong moving to Canada. Let’s see how Hong Kong immigrants influence Canadian realtors! Hong Kong Immigration History Until 1997, Hong Kong was the highest-recorded source of Canadian immigrants. Before 1997, around 30,000 people immigrated from Hong Kong …

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How to Win Big in the Tmall and Taobao Industry

Chinese Marketing Strategies, Featured / By

Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and …

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Influencer Marketing in China

Chinese Marketing Strategies / By

The Chinese influencer economy has changed the way marketing campaigns function overseas. The prevalence of massive influencers with a large audience has changed companies’ market to the Chinese market, as it is impossible to ignore the growth that these influencers have experienced. From 2018 to 2021, Chinese market statistics indicate that influencer (KOL) marketing registered …

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Periphery Digital Ranks Again on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists

News Release / By

Periphery Digital is thrilled to announce it placed No. 98 on the Globe & Mail’s 2022 Report on Business ranking of Canada’s Top Growing Companies, and No. 7 on Business in Vancouver’s Top 100 Fastest-Growing Companies in BC. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Periphery Digital earned its spot with …

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Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4]

Leave a Comment / Chinese Marketing Strategies / By

Sina Weibo, released in 2009, is a Chinese microblogging platform and mobile application. The platform is, in essence, a hybrid between Twitter and Facebook. Weibo’s rise to prominence partly stemmed from China’s Great Firewall: a combination of legislative measures and technological restrictions which prevent access to western information sources including Facebook, Twitter, Google, and Wikipedia, …

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Chinese Advertising Laws and Regulations Demystified

Chinese Advertising Laws and Regulations Demystified

Chinese Marketing Strategies / By

When it comes to international markets, China has proven to be one of the most lucrative, but also one of the most highly regulated and controlled. All domestic or international companies are subject to strict laws that were restated in September 2015 to protect consumers from hyperbolic advertising claims. The Advertising Law of the People’s …

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