Are you tired of wasting your advertising budget on reaching the wrong audience? Are you looking for a way to increase your return on investment (ROI) and drive more conversions? It’s time to embrace the power of targeting in media buying. Targeting allows you to focus your advertising efforts on the audience most likely to …
Programmatic advertising is one of the popular trends in the digital marketing landscape. It’s no wonder businesses are jumping on the trend, with the expected growth in digital displays of 91.1% in 2023. But what exactly is to thank for the dramatic rise of programmatic advertising, and how does it work? Continue scrolling to find …
The Rise of Programmatic Advertising: Why Is It Popular? Read More »
Effectively marketing to Chinese consumers and influencing their purchasing decisions requires a unique and culturally sensitive approach. Compared to other demographics, it can be challenging to connect with Chinese consumers. You can increase engagement and drive conversions by implementing five proven techniques tailored to Chinese cultures. Effectively reach and engage with Chinese consumers by integrating …
5 Proven Techniques to Improve Your Marketing Strategy Today Read More »
The last census showed an increase in applications for study and work permits, with more people from Hong Kong moving to Canada. Let’s see how Hong Kong immigrants influence Canadian realtors! Hong Kong Immigration History Until 1997, Hong Kong was the highest-recorded source of Canadian immigrants. Before 1997, around 30,000 people immigrated from Hong Kong …
The Influence of Hong Kong Immigrants on Canadian Realtors Read More »
The Chinese market remains one of the most lucrative marketplaces for both startups and seasoned businesses. China boasts a robust business ecosystem, and competitive market practices to make it an attractive destination for leading global brands. If you want to succeed in the Chinese market, it is critical to understand the Baidu search engine and …
Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and …
You may wonder what the hype is about if you are not from a culture celebrating Singles Day. Singles Day is a Chinese holiday that has become the biggest shopping day of the year. It’s the world’s leading online shopping day, beating Black Friday and Cyber Monday. So, what is it about, and where did …
Singles Day: Taking Advantage of the Big Chinese Holiday Read More »
The Chinese influencer economy has changed the way marketing campaigns function overseas. The prevalence of massive influencers with a large audience has changed companies’ market to the Chinese market, as it is impossible to ignore the growth that these influencers have experienced. From 2018 to 2021, Chinese market statistics indicate that influencer (KOL) marketing registered …
Periphery Digital is thrilled to announce it placed No. 98 on the Globe & Mail’s 2022 Report on Business ranking of Canada’s Top Growing Companies, and No. 7 on Business in Vancouver’s Top 100 Fastest-Growing Companies in BC. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Periphery Digital earned its spot with …
Launched by Tencent Group, a Chinese tech giant, WeChat had close to 1.27 billion active users in 2021, according to Statista. It remains one of the most popular platforms in the world, and within China, it is especially prevalent. This is partly due to the Great Firewall, which prevents access to several Western sites such …
