Periphery Digital

How to Win Big in the Tmall and Taobao Industry

Alibaba Group Holding Ltd. runs two e-commerce platforms, Tmall and Taobao – the largest e-commerce platform in China. Both offer a convenient way to sell goods online to millions of customers worldwide. They have grown into global giants and become complementary platforms. While Tmall focuses on brands, Taobao focuses on consumers. History of Tmall and …

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Influencer Marketing in China

The Chinese influencer economy has changed the way marketing campaigns function overseas. The prevalence of massive influencers with a large audience has changed companies’ market to the Chinese market, as it is impossible to ignore the growth that these influencers have experienced. From 2018 to 2021, Chinese market statistics indicate that influencer (KOL) marketing registered …

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Periphery Digital Ranks Again on The Globe and Mail & Business in Vancouver’s Top-Growing Company Lists

Periphery Digital is thrilled to announce it placed No. 98 on the Globe & Mail’s 2022 Report on Business ranking of Canada’s Top Growing Companies, and No. 7 on Business in Vancouver’s Top 100 Fastest-Growing Companies in BC. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Periphery Digital earned its spot with …

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Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4]

Sina Weibo, released in 2009, is a Chinese microblogging platform and mobile application. The platform is, in essence, a hybrid between Twitter and Facebook. Weibo’s rise to prominence partly stemmed from China’s Great Firewall: a combination of legislative measures and technological restrictions which prevent access to western information sources including Facebook, Twitter, Google, and Wikipedia, …

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Chinese Advertising Laws and Regulations Demystified

Chinese Advertising Laws and Regulations Demystified

When it comes to international markets, China has proven to be one of the most lucrative, but also one of the most highly regulated and controlled. All domestic or international companies are subject to strict laws that were restated in September 2015 to protect consumers from hyperbolic advertising claims. The Advertising Law of the People’s …

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