Launched by Tencent Group, a Chinese tech giant, WeChat had close to 1.27 billion active users in 2021, according to Statista. It remains one of the most popular platforms in the world, and within China, it is especially prevalent. This is partly due to the Great Firewall, which prevents access to several Western sites such […]
6 Unexpected Things You Can Do with WeChat Read More »
Sina Weibo, released in 2009, is a Chinese microblogging platform and mobile application. The platform is, in essence, a hybrid between Twitter and Facebook. Weibo’s rise to prominence partly stemmed from China’s Great Firewall: a combination of legislative measures and technological restrictions which prevent access to western information sources including Facebook, Twitter, Google, and Wikipedia,
Canada’s Chinese Marketing Landscape: Sina Weibo, China’s Twitter [Part 4] Read More »
When it comes to international markets, China has proven to be one of the most lucrative, but also one of the most highly regulated and controlled. All domestic or international companies are subject to strict laws that were restated in September 2015 to protect consumers from hyperbolic advertising claims. The Advertising Law of the People’s
Chinese Advertising Laws and Regulations Demystified Read More »
Trying to stand out in a sea of advertising can seem impossible. But traditional channels such as Out-of-home advertising can boost your brand’s visibility and reputation — here’s why.
Why & How to Use Out-of-Home Advertising to Boost Your Business Read More »
Finding the best digital marketing agency can be like looking for a needle in a haystack. Here’s some steps to help you come to a conclusion.
5 Tips To Help You Choose the Best Digital Marketing Agency Read More »
