Periphery Digital

Why Your Company Should Run a Chinese New Year Media Campaign

If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is […]

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Periphery Digital Co-founder Named BC Business ‘30 Under 30’

VANCOUVER, BC – APRIL 1, 2019 – Periphery Digital, a leading Vancouver based marketing agency that specializes in Chinese language campaigns, announces its co-founder and Managing Director Alex Wan was recently named in BC Business’s annual ‘30 under 30’ list of 2019. The list, which was announced on April 1st, 2019, features 30 of B.C.’s

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Target the Chinese Demographic with WeChat Moments Ads

WeChat is the single most powerful social network platform in China. In terms of a U.S. equivalent, it is essentially the Chinese version of Facebook with a tremendous reach into the Chinese market.  One of the most powerful communication mechanisms within the WeChat platform is WeChat Moments ads.  For North American companies looking to carve

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