If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is …
Why Your Company Should Run a Chinese New Year Media Campaign Read More »
Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital experience where both the online and offline transactions complement rather than compete with each other. It is a smart strategy that allows managers …
The Importance of QR Codes for the Chinese Market Read More »
For travel agencies and related tourism market players, reaching Chinese millennials may prove to be a lucrative undertaking. With a steady increase in spending power, the Chinese outbound tourism market is booming. Consequently, this segment of travelers appeals to travel brands globally. More so, external travel from China to global tourist destinations has been rapidly expanding in recent years. …
Travel Tourism: Why Chinese Social Platforms May Be a Good Option Read More »
What are Mini-Programs and How do They Work? WeChat mini-programs act as sub-applications within the larger WeChat ecosystem. They’re like smaller, more basic apps that function within a larger app (WeChat). These programs provide users with additional, advanced features to take advantage of as they utilize the WeChat service. Depending on which program you select, it may …
WeChat is the single most powerful social network platform in China. In terms of a U.S. equivalent, it is essentially the Chinese version of Facebook with a tremendous reach into the Chinese market. One of the most powerful communication mechanisms within the WeChat platform is WeChat Moments ads. For North American companies looking to carve …
Target the Chinese Demographic with WeChat Moments Ads Read More »
WeChat fully leverages the idea of an ‘app within an app‘ model, allowing third party developers to launch their mobile applications directly within WeChat.
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…
With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…
With some 818 million monthly active users, 70 million of whom are located outside of China…
