Eric Zhu

6 Chinese Holidays Brands Need to Know

Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber Monday combined. Taking advantage of these holidays can help build positive relationships and brand recognition as well. We’ve included the best holidays for […]

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Why Your Company Should Run a Chinese New Year Media Campaign

If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is

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