5 Things to Consider Before Marketing on Baidu
The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…
The Do’s and Don’ts of Marketing to Chinese Consumers
Chinese consumers are projected to have a spending power of more than $6.4 billion by…
5 Things that Set Chinese Consumers Apart
Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…
7 Interesting Facts about WeChat
With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…
5 Strategies for Growing and Retaining Your WeChat Following
With some 818 million monthly active users, 70 million of whom are located outside of China…
What is Content Localization and Why Does it Matter?
Thanks to the internet, barriers to entry have been all but eliminated and the ability to expand reach to a global scale…
7 Steps to Launching a Successful Chinese Digital Marketing Campaign
Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…
5 Chinese Digital Marketing Trends to Watch for in 2017
It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…
5 Essential Tips for Marketing to Chinese Consumers
The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…
5 Marketing Strategies for Chinese New Year
Chinese New Year, also known as the Lunar New year or Spring Festival, is the largest and one of the most significant holidays in Chinese culture…
