Marketing agencies, in our experience, often wrestle with how to approach and use industry research. While it’s easy to cherry-pick stats for the sale presentation, it’s harder to develop a sound perspective on a topic. Sometimes, we want to use research but can’t. Perhaps the team is “too busy,” or the competing priorities win over […]
How Our Agency uses Marketing Industry Research – Interview with CEO Read More »
Periphery is a digital marketing agency that connects companies to new markets, strategies, and opportunities. The most significant opportunity is how we help our clients connect with Chinese-language audiences (both locally and internationally). Consumer insights allow our agency to develop a broader perspective for more informed, thoughtful, and strategic decisions. This research can do the
Chinese Consumer Insights: A List 3rd Party Research (Before & After COVID-19) Read More »
This article is the third of a series focused on helping small businesses make it through the COVID-19 economic fallout. The focus is specific to transferring an in-person transaction process to a digital one. Our agency, Periphery Digital is uniquely positioned to support small business “Go Digital,” even if they are most likely not going
Crisis Advice and Digital Marketing: Small Business Edition Pt. 3 – Setting Up a Website Read More »
This is a condensed version of Zoom’s Guide to Getting Started on Windows and Mac. Please refer to the official English website for the full article. 阅读全文，了解如何使用zoom.us Windows和MAC入门指南 概述 Zoom将云视频会议、简单在线会议和群组消息汇集到一个简单易用的平台。我们的解决方案提供跨多平台的最佳视频、音频和无线屏幕共享体验。本文主要介绍适用于Windows和Mac系统的Zoom客户端的基本功能。 适用条件 Zoom桌面客户端（Windows或Mac） 本文将介绍： 登录与加入会议 主页 聊天 电话 会议 会议中设置控件 更多资源 登录与加入会议 启动Zoom后，点击“加入会议”，无需登录即可加入一场会议。 如果您想登录账号并召开或安排自己的会议，请点击“登录”。 请使用您的Zoom、Google或Facebook账号登录，您也可以使用SSO(单点)登录。如果您没有账号，请点击免费注册。如果您已有Zoom账号，但忘记密码，请点击“忘记密码”。 主页 登录之后，即可看到“主页”选项卡，您可以点击以下选项： 新会议：召开即时会议。点击下拉菜单按钮启动视频，或者使用您的个人会议ID（PMI）召开会议。 加入会议：加入正在进行中的会议。 会议安排：安排未来会议。 共享屏幕：输入共享密码或者会议ID在Zoom Room中共享屏幕。 带有背景图片的日期与时间：如要更改背景图片，请将鼠标悬停在图片上并点击摄像头图标。 即将举行的会议：显示今天的下一场会议。如果您想同步即将举行的会议，可以添加第三方日历服务。 点击您的个人资料图片查看以下选项： 添加个性签名。
Zoom Getting Started Guide (Chinese Edition) Read More »
This article is the second of a series focused on small businesses, and how they can make it through the COVID-19 economic fallout. We previously covered the importance of small businesses in the economy and how their success is paramount, whether they become our clients or not. We will address online payment processors (also known
Looking at the new normal from COVID-19’s economic impact, going digital is no longer an option. Every company, especially our small businesses, must make the difficult but essential transition to this “new normal”. We published a piece last week on Some of the Best Crisis Advice We’ve Seen, Heard, or Thought of until that point
Crisis Advice and Digital Marketing: Small Business Edition Pt. 1 – Introduction Read More »
Periphery Digital will be providing translation services (from English to Simplified Chinese or Traditional Chinese) to the following: Governments, Non-Profits, and Non-Government Organizations currently providing relief and support to those affected by COVID-19. Local (Lower Mainland) small businesses who are still operating and would like their announcements/offers/discounts translated for Chinese-language communities. Local (Lower Mainland) small
Periphery Digital: Response to COVID-19 Read More »
Change Amid Financial Uncertainty The situation with COVID-19 remains impactful on small businesses (and dire for many). The repercussions are the same for digital businesses as well. Plans, budgets, and forecasts are all being re-evaluated, and it’s the same for us here at Periphery. This is especially important for small businesses that leverage digital tools.
SaaS Companies with COVID-19 Discounts Read More »
This situation is obviously very serious and evolves by the day (if not the hour). Economies are on the verge of recession (the depths of which are unknown). We fear for the elderly, small businesses, and the future. COVID-19 has created a “new normal” with over 500,000 cases globally and shows no signs of slowing
Some of the Best Crisis Advice We’ve Seen, Heard, or Thought of Read More »
Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber Monday combined. Taking advantage of these holidays can help build positive relationships and brand recognition as well. We’ve included the best holidays for
6 Chinese Holidays Brands Need to Know Read More »
