Chinese Marketing Strategies

There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…

The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…

Chinese consumers are projected to have a spending power of more than $6.4 billion by…

Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…

With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…

With some 818 million monthly active users, 70 million of whom are located outside of China…

Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…

It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…

The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…

Chinese New Year, also known as the Lunar New year or Spring Festival, is the largest and one of the most significant holidays in Chinese culture…