Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber…
Why Your Company Should Run a Chinese New Year Media Campaign
If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia.…
The Importance of QR Codes for the Chinese Market
Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital…
Weibo: Chinese Social Media Platform
Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
6 Tips for Building Your Brand in China
Here are 6 strategies that you can emulate to help build your brand if you’re considering the possibility of breaking into the Chinese market.
5 Common Mistakes to Avoid When Marketing on Chinese Social Media
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…