Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital…
Weibo: Chinese Social Media Platform
Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.
6 Tips for Building Your Brand in China
Here are 6 strategies that you can emulate to help build your brand if you’re considering the possibility of breaking into the Chinese market.
5 Common Mistakes to Avoid When Marketing on Chinese Social Media
There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…
5 Things to Consider Before Marketing on Baidu
The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…
The Do’s and Don’ts of Marketing to Chinese Consumers
Chinese consumers are projected to have a spending power of more than $6.4 billion by…