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Chinese Marketing Strategies

What’s the Difference Between a WeChat Services Account and a Subscription Account?

Discover the differences between WeChat Services & Subscription accounts so you can be sure to choose the right one for your organizational goals.

Kat Knowles on January 6, 2021
Kat Knowles 2021-01-06T15:17:10-07:00
Chinese Marketing Strategies

The Tiktok & WeChat Ban: An Opportunity for Canadian Real Estate

Trump recently signed executive orders to ban TikTok and WeChat. For Americans, this means the end of conducting any business on these platforms. It’s a very big deal. WeChat especially. Banning the…

Darwin Binesh on August 7, 2020
Darwin Binesh 2020-08-07T18:01:30-07:00
Chinese Marketing Strategies

6 Chinese Holidays Brands Need to Know

Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber…

Eric Zhu on February 20, 2020
Eric Zhu 2020-02-20T18:27:06-07:00
Chinese Marketing Strategies

Why Your Company Should Run a Chinese New Year Media Campaign

If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia.…

Eric Zhu on January 24, 2020
Eric Zhu 2020-01-24T18:17:56-07:00
Chinese Marketing Strategies

The Importance of QR Codes for the Chinese Market

Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital…

Alex Wan on November 14, 2019
Alex Wan 2019-11-14T12:34:52-07:00
Chinese Marketing Strategies

Weibo: Chinese Social Media Platform

Sino Weibo is a Chinese social media website and mobile application. The application in essence is a hybrid between Twitter and Facebook.

Thomas Kim on June 28, 2017
Thomas Kim 2017-06-28T14:55:15-07:00

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