This blog series aims to explore Canada’s Chinese marketing landscape in detail, from population and immigration statistics to the pros and cons of channels both online and offline. Each post will be…
Real Estate Marketing: How to Attract a Chinese Audience to Your Project
There are distinct differences when marketing real estate to Chinese audiences. Here are 7 tips to help you get started.
WeChat Advertorials vs Press Release Articles: What’s the Difference?
Discover the differences between WeChat articles and advertorials, and learn how they fit into your marketing strategy.
What’s the Difference Between a WeChat Services Account and a Subscription Account?
Discover the differences between WeChat Services & Subscription accounts so you can be sure to choose the right one for your organizational goals.
The Tiktok & WeChat Ban: An Opportunity for Canadian Real Estate
Trump recently signed executive orders to ban TikTok and WeChat. For Americans, this means the end of conducting any business on these platforms. It’s a very big deal. WeChat especially. Banning the…
6 Chinese Holidays Brands Need to Know
Chinese holidays are incredibly lucrative for brands. Take Singles Day as an example, e-commerce giant Alibaba broke records by raking in US$38 billion in sales, exceeding the numbers of Black Friday and Cyber…