Chinese Marketing Strategies

5 Common Mistakes to Avoid When Marketing on Chinese Social Media
Alex Wan | 09, February

There are over 721 million internet users in China and of those users, some 481 million are active on social media networks like…

5 Things to Consider Before Marketing on Baidu
Alex Wan | 09, February

The most fundamental thing any marketer who is planning to target Chinese consumers must take into account is…

The Do’s and Don’ts of Marketing to Chinese Consumers
Alex Wan | 30, January

Chinese consumers are projected to have a spending power of more than $6.4 billion by…

5 Things that Set Chinese Consumers Apart
Alex Wan | 27, January

Chinese consumers are expected to spend $6.4 trillion a year by 2025. To say this is a lucrative marketing opportunity…

7 Interesting Facts about WeChat
Alex Wan | 09, January

With over 818 million monthly active users, it’s obvious that WeChat is among the most popular of all the Chinese social networks. But what else do we know…

5 Strategies for Growing and Retaining Your WeChat Following
Alex Wan | 05, January

With some 818 million monthly active users, 70 million of whom are located outside of China…

7 Steps to Launching a Successful Chinese Digital Marketing Campaign
Alex Wan | 05, January

Marketing can be challenging in and of itself. Marketing to an entirely different demographic can make things…

5 Chinese Digital Marketing Trends to Watch for in 2017
Alex Wan | 05, January

It’s hard to believe that 2016 is already coming to a close. As we look forward to and begin to prepare for…

5 Essential Tips for Marketing to Chinese Consumers
Alex Wan | 12, December

The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…

5 Marketing Strategies for Chinese New Year
Alex Wan | 22, November

Chinese New Year, also known as the Lunar New year or Spring Festival, is the largest and one of the most significant holidays in Chinese culture…