Chinese Marketing Strategies

Why Your Company Should Run a Chinese New Year Media Campaign

If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is …

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The Importance of QR Codes for the Chinese Market

Online-to-offline commerce (O2O) is the concept of attracting potential shoppers online and enticing them to visit the brick and mortar businesses attached. The system is meant to provide a seamless retail-oriented digital experience where both the online and offline transactions complement rather than compete with each other. It is a smart strategy that allows managers …

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