Kat Knowles

Ad agency

Everything Real Estate Developers Need to Know Before Hiring an Advertising Agency

Where do you possibly start with advertising your real estate project? There’s so many channels to choose from, and if you don’t know the first thing about running a Facebook ad, you can quickly feel in over your head. You know you need to spend money to make money, but with all the options given

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Google Performance Max

Performance Max: What it is & How it Can Skyrocket Your Real Estate Campaigns

Real estate, like all other markets, is turning digital — meaning if you don’t have a digital strategy in place, you’re falling behind. Today, 50% of all buyers begin their search for a property on the internet. In recent years, the marketing world has changed drastically, and Google Ads is one platform that has been

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WeChat

Canada’s Chinese Marketing Landscape: WeChat, King of the Apps [Part 3]

WeChat, also known as Weixin in China, is a staple in Chinese social media. WeChat has seen explosive growth since its inception in 2011. To put just how explosive into perspective — of China’s 1.4 billion people, WeChat currently has 1.2 billion active monthly users. That’s 15% of the world’s population.   What began as a

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The Complete Guide to Prosperity with Lunar New Year Marketing [Part 2]

This is the second part of our Lunar New Year marketing guide — check out part 1 first! 🏮 Do This, Not That  When constructing a Lunar New Year campaign, there are a few key things to keep in mind beyond following our step-by-step process. Many of these things are not obvious and can seem

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LNY marketing 1

The Complete Guide to Prosperity with Lunar New Year Marketing [Part 1]

Lunar New Year is the most important holiday in East Asia and celebrated all over the world by 20% of the world’s population — and with the right strategy, there’s a lucrative opportunity for businesses to benefit from it.  Lunar New Year is a time for family reunions, celebrating, sharing meals, exchanging gifts, and giving

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Chinese Marketing Landscape

Canada’s Chinese Marketing Landscape: Language, Culture & Choosing the Right Channels [Part 2]

This blog series aims to explore Canada’s Chinese marketing landscape in detail, from population and immigration statistics to the pros and cons of channels both online and offline. Each post will be based upon a single subject and provide facts and strategies about the lucrative opportunities available for companies to break into a new market

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