Facebook Lead Ads vs Conversion Ads: Which is Better for Real Estate?
Facebook lead ads and conversion ads are very distinct — learn about the two ad types and which you should use to get the best ROI.
Periphery Digital Named A Member Of The Clutch Top 100 For Sustained Growth
Clutch, B2B rating & review platform, names Periphery Digital as top 100 firm for sustained growth in 2022.
What a Strong Company Culture Means to Periphery
A company’s culture has the potential to make or break someone’s career experience. We spend so much of our waking lives at work, and a company with toxic people and processes can send us into a downward spiral and seriously affect our performance and general wellbeing. This sentiment tends to radiate throughout the company, leading …
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Everything Real Estate Developers Need to Know Before Hiring an Advertising Agency
Where do you possibly start with advertising your real estate project? There’s so many channels to choose from, and if you don’t know the first thing about running a Facebook ad, you can quickly feel in over your head. You know you need to spend money to make money, but with all the options given …
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Performance Max: What it is & How it Can Skyrocket Your Real Estate Campaigns
Real estate, like all other markets, is turning digital — meaning if you don’t have a digital strategy in place, you’re falling behind. Today, 50% of all buyers begin their search for a property on the internet. In recent years, the marketing world has changed drastically, and Google Ads is one platform that has been …
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Canada’s Chinese Marketing Landscape: WeChat, King of the Apps [Part 3]
WeChat, also known as Weixin in China, is a staple in Chinese social media. WeChat has seen explosive growth since its inception in 2011. To put just how explosive into perspective — of China’s 1.4 billion people, WeChat currently has 1.2 billion active monthly users. That’s 15% of the world’s population. What began as a …
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The Complete Guide to Prosperity with Lunar New Year Marketing [Part 2]
This is the second part of our Lunar New Year marketing guide — check out part 1 first! 🏮 Do This, Not That When constructing a Lunar New Year campaign, there are a few key things to keep in mind beyond following our step-by-step process. Many of these things are not obvious and can seem …
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The Complete Guide to Prosperity with Lunar New Year Marketing [Part 1]
Lunar New Year is the most important holiday in East Asia and celebrated all over the world by 20% of the world’s population — and with the right strategy, there’s a lucrative opportunity for businesses to benefit from it. Lunar New Year is a time for family reunions, celebrating, sharing meals, exchanging gifts, and giving …
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Why You Should Try Google Discovery Ads for Your Real Estate Campaigns
If you’re a regular internet user, there’s no less than a 100% chance you’ve seen Google ads on your favorite website or blog. A banner on the top or bottom of a webpage, in the sidebar, at the top of the Google results page, in YouTube videos — ads are everywhere, and each one has …
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Canada’s Chinese Marketing Landscape: Language, Culture & Choosing the Right Channels [Part 2]
This blog series aims to explore Canada’s Chinese marketing landscape in detail, from population and immigration statistics to the pros and cons of channels both online and offline. Each post will be based upon a single subject and provide facts and strategies about the lucrative opportunities available for companies to break into a new market …
