5 Strategies for Growing and Retaining Your WeChat Following
With some 818 million monthly active users, 70 million of whom are located outside of China…
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Chinese Consumer Marketing
What is Content Localization and Why Does it Matter?
Thanks to the internet, barriers to entry have been all but eliminated and the ability to expand reach to a global scale…
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5 Essential Tips for Marketing to Chinese Consumers
The current worldwide Chinese population is estimated be somewhere around 1.45 billion, with some 50 million – or 3.7% of the global population…
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