Riel Sammy is a Partner and Creative Strategist at Channel 13, a Toronto-based full-service creative agency empowered by innovation, strategic vision, and a client-centered approach. An organization’s brand is one of its most important assets. An effective brand strategy will give you a significant edge in increasingly competitive markets. But what exactly does “branding” mean? And […]
Aimlessly pumping money into ads and expecting results won’t get you anywhere. Here’s 3 strategies to position your brand & get the most out of advertising.