Forester

A trilingual campaign for a new real estate concept

Project Scope

Strategy, content, translations, design, Facebook Ads, Google Ads, media buys for print, digital, and OOH

Forester at Burke Mountain is a collection of 212 family-friendly townhomes located off the beaten track among the greenery of Coquitlam. With a Canopy Club and Mountain House exclusive to Forester residents, it is amenity-rich and boasts a lounge, co-working space, meeting and music rooms, games lounge, BBQ area, and even an outdoor pool.

Forester is a niche concept by Vancouver-based developer Townline — they wanted to market this project to especially appeal to outdoorsy folk by painting the picture of lush wilderness in their marketing materials.

Our Process

Forester is a unique concept, and Townline needed an ad campaign that was aligned with their project vision. We were tasked with a multifaceted trilingual campaign with English, Chinese, and Korean ads across print and digital channels. We constructed a strategy, crafted eye-catching creatives and compelling multilingual copy, and got to work with implementation.

GoogleDisplay Ad

FacebookAd

InstagramStory

Deliverables

We worked hard to evoke a consistently fresh, mountain-peaceful mood in our designs and multilingual copy. We designed ads to capture the attention of our target audience wherever they might be with digital ads on Google Search, Display, Gmail to placements in various Chinese and Korean print magazines and local residential elevators.

Results

By highlighting their unique amenities and selecting the right placements, Forester phase 1 sold out. Pleased with the results, Townline continues to work with Periphery in handling the performance marketing for the second phase in the project, Forester 2.