Tourism New Brunswick

New Brunswick is home to Canada’s Natural Wonders, amazing seafood, and quite possibly some of the world’s best routes for scenic road trips! We gladly took on the challenge of building Tourism New Brunswick’s digital presence amongst the Chinese Canadian population to generate awareness, widen reach within a new target market, and contribute to driving more visitation to the Atlantic region.

We ran a 3 month campaign with the intent of not only testing but building Tourism New Brunswick’s digital presence amongst the Canadian Chinese market. Our digital strategy included a coordinated plan to engage our target audience through a combination of paid and earned media. We also focused on driving traffic to our Chinese landing page and social media channels. A key component to the success of our campaign was the creation of an Official WeChat Account for Tourism New Brunswick and pairing it with a content strategy that fostered follower engagement and account growth.

• Implementation of a translated landing page to capture registrations and promote USPs
• Utilization of custom QR codes for seamless WeChat integration
• Identification of target audience and strategic geo locations for Facebook and WeChat campaigns