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© 2020 Periphery Digital. All rights reserved.

Periphery Digital Periphery Digital
  • Our Work
  • About Us
  • What We Do
  • News
  • Contact

Tourism New Brunswick

Showcasing Canada's Hidden Gem to Chinese Canadians

01
Background

New Brunswick is home to Canada’s Natural Wonders, amazing seafood, and quite possibly some of the world’s best routes for scenic road trips! We gladly took on the challenge of building Tourism New Brunswick’s digital presence amongst the Chinese Canadian population to generate awareness, widen reach within a new target market, and contribute to driving more visitation to the Atlantic region.

Tourism New Brunswick WeChat QRs

02
Digital Strategy

We ran a 3 month campaign with the intent of not only testing but building Tourism New Brunswick’s digital presence amongst the Canadian Chinese market. Our digital strategy included a coordinated plan to engage our target audience through a combination of paid and earned media. We also focused on driving traffic to our Chinese landing page and social media channels. A key component to the success of our campaign was the creation of an Official WeChat Account for Tourism New Brunswick and pairing it with a content strategy that fostered follower engagement and account growth.

  • Implementation of a translated landing page to capture registrations and promote USPs
  • Utilization of custom QR codes for seamless WeChat integration
  • Identification of target audience and strategic geo locations for Facebook and WeChat campaigns
Tourism New Brunswick Chinese Landing Page

03
Chinese Social Marketing

  • Registration, management, and growth of Tourism New Brunswick’s official WeChat account
  • Strategic WeChat media buys and creation of engaging and timely content
  • Facebook single image, carousel, and video ads to generate awareness

Scrollable

Tourism New Brunswick WeChat Article 1
Tourism New Brunswick WeChat Article 2
Tourism New Brunswick WeChat Article 3
Tourism New Brunswick WeChat Article 4
Tourism New Brunswick WeChat Article 5
Tourism New Brunswick WeChat Article 6

04
Print Design

  • Creation and design of branded travel guides and itineraries as incentives for lead capture
  • Creation of custom designed WeChat articles with unique QR banners to drive traffic to the landing page
  • Branded videos for Facebook engagement
Tourism New Brunswick Road Guides
Tourism New Brunswick Travel Guide

05
Results

0
Reach
0
Impressions
0
Engagement
0
Registrations
0
New WeChat Followers
0
Downloads

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