The Gardens is a self-contained urban village comprised of mid-rise residences and retail built alongside a stunning twelve-acre park. It was planned by Townline, an award-winning development company with an esteemed history of building homes with exceptional quality. Periphery Digital assisted in creating a Chinese focused campaign for three of the developments; Calla, Dahlia, and Jasmine.
Calla at the Gardens: Calla is The Garden’s First Phase and is a collection of 132 concrete homes set in the highly coveted community of South Richmond.
Dahlia at the Gardens: Dahlia is The Garden’s Second Phase, a mid-rise concrete condominium overlooking a twelve-acre natural park.
Jasmin at the Gardens: Jasmine is The Gardens final phase of an exclusive collection of air conditioned two and three bedroom townhomes.
Working solely with a social media and targeted media buying, Periphery digital was able to develop a campaign that resonated with the local Chinese audience. The multi-platform strategy for The Gardens helped bring great success by driving traffic and encouraging conversion.