Orchid

Spreading the word to the right demographic

01. Background

In early 2016, Periphery Digital worked with Beedie Living, one of BC’s most respected names in real estate development, to help drive sales leads for one of their Richmond projects, Orchid by Beedie.

Orchid by Beedie, located on the intersection of No 3. Road and Lansdowne Road is right in the heart of Richmond. That area of Richmond is a highly desirable for Chinese people looking to invest in Real Estate in Canada. Periphery Digital focused on reaching a Chinese audience an emphasize the location’s value.

02. Facebook Marketing

  • Produced all advertising materials in Traditional and Simplified Chinese
  • Used various headings, copy, images, and call-to-actions to optimize ad performance
  • Advanced geo-location targeting
orchid-fb-1
orchid-fb-2
orchid-fb-3
orchid-fb-4
orchid-fb-5
orchid-fb-6

03. Display Ads

  • Identified key channels for ad distribution
  • Listed rotating banner ads on multiple local prominent Chinese publications
orchid-display-1
orchid-display-2

04. Results

0
Reach
0
Impressions
0
Engagement
0
Advertorial Views
0
Website Traffic