Kings Crossing

Reaching a previously untapped market

01. Background

In the fall of 2015, Periphery Digital was tasked to help Cressey Developments, a premier real estate developer in the Greater Vancouver area, reach the local Chinese audience for their newest project, Kings Crossing by Cressey in Burnaby. Locally, Cressey is known for superior design and quality construction but they wanted to get the attention of foreign buyers who may not have heard of Cressey.

02. Online Experience

  • Translated and tailored the landing page to resonated with the targeted demographic
  • Ensured that all Chinese marketing assets was directed to the Chinese registration page

03. Facebook Marketing

  • Produced all advertising materials in Traditional and Simplified Chinese
  • Used various headings, copy, images, and call-to-actions to optimize ad performance
  • Advanced geo-location targeting
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04. Display Ads

  • Identified key channels for ad distribution
  • Listed rotating banner ads on multiple local prominent Chinese publications
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05. Results

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Leads
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Reach
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Impressions
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Engagement
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Advertorial Views
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Website Traffic