City of Vancouver Water Wise

Informing Chinese-Vancouverites how they can be Water Wise

01
Background

We are very fortunate to live in Vancouver – a city surrounded by natural waterways and often experience mild, wet winters. It is easy to forget that treated drinking water is a precious resource that can become limited during dry, hot summers.

Periphery took part in helping spread the word to Cantonese and Mandarin speaking residents on what we can do and what the City of Vancouver is doing to become a water wise city.

02
Facebook Marketing

  • Produced advertising materials in Traditional Chinese, and Simplified Chinese
  • Utilized Single Image and Instant Experience Ads

03
WeChat Advertorials

  • Developed educational advertorials that highlighted how Vancouver citizens can be water wise during the summer
  • Pushed advertorials onto multiple established Vancouver based Chinese WeChat accounts

Scrollable

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04
PR Articles

  • Developed educational advertorials that highlighted how Vancouver citizens can be water wise during the summer
  • Pushed advertorials onto multiple established Vancouver based Chinese WeChat accounts
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05
Weibo Management

  • Created a 3-month long content calendar with the intention of getting the public to reduce watering their lawns and increase their value for treated drinking water
  • 27 posts between July 15, 2019 to September 15, 2019
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06
Results

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Estimated Ad Recall List
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Reach
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Impressions
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Engagement
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Advertorial Views
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Website Traffic