Chinese Social Media

Chinese Media Vendor Interviews with Periphery Digital

The Chinese Media landscape is ironically large while remaining low-key for most brands and businesses in the lower mainland. In an effort to shed light on this industry, we sat down with representatives from every major Chinese media vendor. Together, we discussed what’s working in Chinese media right now, how COVID-19 impacted the industry, and […]

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Why Your Company Should Run a Chinese New Year Media Campaign

If you thought Christmas marked the end of your winter holiday advertising campaigns, then you’ve forgotten about Chinese New Year (CNY). CNY is the biggest annual holiday for people all over Asia. It’s also called ‘Lunar New Year’ because it starts on the first day of the Chinese lunisolar calendar. Much like Christmas, this is

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Travel Tourism: Why Chinese Social Platforms May Be a Good Option

For travel agencies and related tourism market players, reaching Chinese millennials may prove to be a lucrative undertaking. With a steady increase in spending power, the Chinese outbound tourism market is booming. Consequently, this segment of travelers appeals to travel brands globally. More so, external travel from China to global tourist destinations has been rapidly expanding in recent years.

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